Total Tourism Services

How to Optimise Your Listing on Online Travel Agents (OTAs)

Jul 25, 2024By Total Tourism
Total Tourism

Online travel agents (OTAs) are a powerful tool for accommodation providers to reach a wider audience and increase bookings. However, with so many OTAs to choose from and so many listings to compete with, it's important to optimise your listing to ensure it stands out from the crowd.

Here are some tips on how to optimise your listing on OTAs:

1. Choose the right OTAs

Not all OTAs are created equal. Some are more popular in certain regions than others. Some focus on specific types of accommodation, such as hotels or vacation rentals. And some have different strengths and weaknesses when it comes to features and functionality.

When choosing which OTAs to list on, it's important to consider the following factors:

  • Target market: Where are your ideal guests located? Which OTAs do they use to book their travel?
  • Property type: What type of accommodation do you offer? Some OTAs are better suited for certain types of properties than others.
  • Budget: OTAs typically charge a commission on each booking. Consider your budget when choosing which OTAs to list on.

2. Create a compelling listing

Your listing is your chance to showcase your property and make a great first impression on potential guests. Be sure to include high-quality photos, detailed descriptions, and accurate amenities information.

Here are some tips for creating a compelling listing:

  • Use high-quality photos that accurately represent your property.
  • Write detailed descriptions that highlight the unique features and benefits of your property.
  • Be sure to include all relevant amenities information, such as Wi-Fi, parking, and breakfast options.
  • Use keywords throughout your listing to help potential guests find it when they search for accommodation.

3. Keep your rates up-to-date

OTAs allow guests to compare prices from different accommodation providers. It's important to keep your rates up-to-date to ensure that your listing is competitive.

Here are some tips for keeping your rates up-to-date:

  • Use a dynamic pricing tool to automatically adjust your rates based on demand.
  • Offer discounts and promotions to attract guests.
  • Monitor the rates of your competitors and make sure your rates are competitive.

4. Manage your reviews

Reviews are a critical factor in booking decisions for many guests. Be sure to monitor your reviews and respond to both positive and negative feedback in a timely and professional manner.

Here are some tips for managing your reviews:

  • Respond to all reviews, both positive and negative.
  • Be sure to thank guests for their positive reviews.
  • Address any negative feedback in a professional and respectful manner.
  • Take steps to address any issues that are raised in negative reviews.

5. Use OTA analytics

Most OTAs offer analytics tools that can help you track performance and identify areas for improvement. Be sure to use these tools to monitor your listing performance and make adjustments as needed.

Here are some tips for using OTA analytics:

  • Track key metrics such as views, clicks, bookings, and revenue.
  • Identify your top-performing listings and learn from what's working well.
  • Use analytics to identify areas where you can improve your performance.

By following these tips, you can optimise your listings on OTAs and increase your chances of booking more guests.

Additional tips:

  • Offer exclusive deals and discounts to OTA guests. This will incentivise guests to book through OTAs and help you increase your bookings.
  • Use OTA promotions and advertising tools to boost your visibility and reach more potential guests.
  • Work with OTA account managers to get personalised advice and support.

By following these tips, you can maximise your success on OTAs and achieve your business goals.